Hello, World!

Computer programmer types, like our founders, will recognize the friendly name right away. Famous computer scientist Brian Kernighan wrote the world’s first “Hello, world!” program, a simple program that said “Hello, world!” to teach his new programming language (called C):

#include <stdio.h>
main()
{
    printf("hello, world\n");
}

The tradition was born and almost every book to teach a language started with a similar “Hello, world!” program. We consider this beer an introduction to the world of craft beer: simple, easy to understand, and welcoming. It also starts with “Hell” to refer to the beer style Helles. We added capitalization and punctuation because we’re also grammar geeks.

Introduction to new beer drinkers, any time, any day

Munich Helles Lager.

The orignal style name includes Munich because it was invented in Munich and, traditionally, must include Munich malt. Helles means “light” or “bright” in German. We like “bright” better because it’s more positive. We use Bavarian because Munich is in Bavaria and it adds some alliteration to the name!

Corn, Grains or Macro Beer

Has more complexity than Check, it’s a bit sweeter and breadier.